Time to Improvise, Adapt, and Overcome


Most people in the entrepreneurial world feel that startups succeed or fail based upon the quality of the team running the show and their ability to handle the challenges that come their way.  It’s not the idea, or the industry, or the marketing plan — it’s THE TEAM.

I subscribe to this philosophy and firmly believe that, for the vast majority of startups, it really does come down to execution.  My definition of execution relies upon the unofficial Marine motto: time to improvise, adapt, and overcome. 

All startups must adapt or fail

The reality is that very few startups ever do exactly what they set out to do.  You must be prepared to improvise, adapt, and overcome your obstacles or you won’t find acceptance in the marketplace.

So, to all the current and future entrepreneurs out there, remember this: you are only as good as your ability to handle the unknown

Improvise and do whatever it takes to get things done, adapt to the changing landscape and marketplace, and you will be in a position to overcome your fears and your competitors.

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One response to “Time to Improvise, Adapt, and Overcome

  1. You are right on. It will never supplant Semper Fi, but Semper Fi is passive, I-R-O is a plan for action.

    [signed] A USN Viet vet and SDVOSB who has always admired Marines (in their place).

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